[ref. n95917524] Toa Payoh - Marketing Manager (To C Focus)
CHINA UNICOM (SINGAPORE) OPERATIONS PTE. LTD. Toa Payoh Permanent
- Develop and execute marketing plans for mobile services, design marketing campaign strategies, including advertising, promotional activities, and partnership promotions, to drive user growth, increase brand awareness, and improve market share;
- Collaborate closely with the product development team to ensure marketing strategies are aligned with product features and updates;
- Manage social media operations, including account management on various platforms, responding to comments, liaising with KOLs (Key Opinion Leaders), content creation, ad placements, and community management;
- Design and produce marketing materials;
- Evaluate the effectiveness of marketing activities and promotional channels, and analyze data from activities, such as user conversion rates, sales, and market feedback;
- Complete other tasks assigned by the company.
- Bachlors degree or higher
- Strong communication and coordination skills, with proficiency in daily communication in both Mandarin and English
- Familiar with the company's main business and products, and knowledgeable about the relevant market management regulations and policies; proficient in using Excel and other data analysis tools.
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