Digital Marketing Executive - Toa Payoh
About OC Digital
OC Digital is a forward-thinking digital marketing agency that partners with businesses to create impactful digital marketing strategies. We are a creative and results-driven team focused on innovation and achieving measurable success for our clients.If you’re passionate about digital marketing and want to grow in a fast-paced environment, OC Digital is the place for you.
Position Overview
We are looking for a dynamic Digital Marketing Executive to join our digital marketing team. In this role, you will be integral in the execution and management of performance-driven digital marketing campaigns across multiple platforms, including Google, Meta (Facebook/Instagram), and TikTok.You will work closely with the team to implement strategies, monitor performance, and optimize campaigns to help our clients achieve their marketing objectives.
Key Responsibilities
Campaign Execution & Management:
Assist in the development and execution of multi-channel performance marketing campaigns on Google, Meta, and TikTok.
Manage day-to-day campaign activities across these platforms, ensuring campaigns run smoothly and meet client expectations.
Content Creation & Optimization:
Assist in creating and optimizing engaging content for paid campaigns across Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.
Ensure content aligns with brand guidelines, target audience, and marketing objectives.
Paid Media Management (Google, Meta, TikTok):
Manage, monitor, and optimize paid advertising campaigns on Google Search, Google Display Network, Facebook Ads, Instagram Ads, and TikTok Ads.
Conduct keyword research, create ad copy, optimize targeting, and adjust bids to ensure optimal performance.
Campaign Analysis & Reporting:
Track, measure, and analyze the performance of digital marketing campaigns using analytics tools (Google Analytics, Google Ads, Meta Ads Manager, TikTok Ads Manager).
Prepare detailed reports for clients, highlighting campaign results, key metrics (CPC, CPA, ROI), and actionable insights.
Optimization & Growth:
Regularly optimize campaigns based on performance data to improve return on investment (ROI) and meet KPIs.
Test new ad formats, targeting strategies, and creatives to drive better results.
Collaboration:
Work closely with the content and creative teams to ensure cohesive and effective campaign execution.
Collaborate with other departments to ensure marketing strategies align with client goals and overall business objectives.
Stay Updated with Trends:
Stay up to date with the latest trends, tools, and updates on Google Ads, Meta Ads, and TikTok Ads to ensure we are using the most effective strategies for campaign success.
Qualifications & Skills
Experience:
- 3 years of experience in digital marketing with a focus on Google Ads, Meta Ads, and TikTok Ads.
Hands-on experience with performance marketing and paid media campaigns.
Skills:
Strong knowledge of Google Ads, Meta Ads, and TikTok Ads (including Facebook Ads Manager, Instagram Ads Manager, Google Search, Google Display, and TikTok Ads Manager).
Experience with performance optimization (CPC, CPA, ROI).
Ability to analyze data and make data-driven decisions.
Excellent communication skills and attention to detail.
Education:
Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
Digital marketing certifications (Google Ads, Meta Blueprint, TikTok Ads) are a plus.
What We Offer
Competitive salary and performance-based incentives.
A collaborative and supportive work environment.
Opportunities for career development and skill enhancement.
Flexible working hours and potential remote work options.
OC Digital is committed to diversity and inclusion in the workplace. We encourage applicants of all backgrounds to apply.
If you’re ready to take your digital marketing career to the next level and make a real impact, we’d love to hear from you!