Digital Marketing Executive

• Plan and manage marketing campaigns and budgets across digital channels, including social media, email marketing, and online advertising;
• Conceptualize & develop compiling content for digital campaigns including posts, videos, images, and infographics;
• Oversee daily digital marketing and social media operations, including project management, creative development, campaign tracking, and performance reporting;
• Analyze post-campaign performance using key metrics such as conversion rates, CTR, CPC, CPA, ROI etc; Partnership with KOLs, content creators & partners to plan, build awareness & live streaming initiatives;
• Plan, execute, and manage live-streaming content to promote products/services, interact with audiences and drive sales; and
• Any other duties that may be assigned from time to time to maintain staffing flexibility and efficiency

Work Location: Ang Mo Kio, no hybrid work arrangement

• Minimum Diploma holder in Marketing/ Marcom/ Sales & Marketing / Ecommerce or related discipline
• 2 years of relevant work experience in digital marketing, social media, or a related role
• Experience managing social media platforms and engaging with customers
• Proficiency in analytics tools like Google Analytics, SEO, social media insights, and other web analytics platforms to track performance and optimize future campaigns
• Experience in SEM, Meta, CRM software, A/B testing and data-driven campaign optimization
• Possess an enthusiastic, fun and positive attitude, with a strong sense of teamwork
• Creative, innovative, meticulous and results-oriented
• Ability to multi-task, prioritise and manage time efficiently to meet deadlines in a fast-paced environment
• Candidates with agency, e-com, fashion and retail experience will be an advantage

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