Marketing Manager

Core Value of the Position]

You will set up a professional brand image in the global logistics of dangerous and explosive goods, promote business growth through precise marketing strategies, and ensure that all marketing activities are 100% in line with the regulatory requirements of the dangerous and explosive goods industry in various countries.

1. Global Brand Strategy

• Develop a strategy for brand positioning and in line with the characteristics of the dangerous and explosive goods industry
• Build a professional image of "Safety Logistics Expert"
• Lead the output of authoritative content such as industry white papers and safety standard guidelines

1. Digital Marketing System

• Build an industry vertical marketing platform
• Have dangerous and explosive goods safety knowledge
• Manage an annual digital marketing budget

1. Business Expansion Support

• Develop marketing plans for vertical industries such as petrochemical industry
• Plan high-end industry events such as the Global Dangerous and Explosive Goods Logistics Summit
• Support the key account team to assist VIP customer

1. Compliance Risk Control Management

• Ensure that all marketing materials comply with the publicity regulations of dangerous and explosive goods in various countries
• Establish a three-level review mechanism for marketing content
• Maintain global transportation certifications for dangerous and explosive goods

• More than 10 years of B2B marketing experience, and more than 8 years of background in the hazardous chemicals/special logistics industry
• Familiar with the classification of dangerous and explosive goods and transportation regulations
• Fluent in both Chinese and English, and capable in engaging of international business negotiations
• Able to balance marketing creativity and industry compliance requirements
• Proficient in transforming professional safety knowledge into customer value
• Outstanding business insight, with successful cases of achieving double business growth
• Bachelor's degree or above, related majors such as chemical engineering, logistics, and safety management are preferred