Regional PR & Communications Manager - FCTG Asia
As part of the ASX-listed Flight Centre Travel Group, FCM delivers the best market-wide rates, unique added-value benefits, and exclusive solutions. A leader in the travel tech space, FCM has proprietary client solutions. FCM provides specialist services via FCM Consulting and FCM Meetings & Events.
About The Opportunity
This is an opportunity to work closely with the Global Head of PR and Communications, and Asia’s Head of Marketing to lead the strategic development and hands-on execution of Corporate PR strategy to position the company, its corporate brands and executives in top-tier domestic media outlets in countries Singapore, India, Hong Kong, Mainland China, Japan and Malaysia.
You will also support FCTG Asia’s leisure brands including Scott Dunn, Discova, and Cross Hotels & Resorts with press releases and reactive PR.
Leverage on your experience in media relations, public relations and senior stakeholder engagement to build, drive and deliver media and communication strategies and corporate marketing programs across the region. This is a pivotal role where you will lead the direction, having a direct contribution to, and impact on the achievement of our business goals.
Key duties & responsibilities:
- Annual PR Strategy
- Local PR Activation
To work with the Global PR & Communications and Corporate Brand Marketing teams to ensure that all PR activity appropriately positions each of our FCM Asia as leaders in their segment.
- Press Office
- Media Relations
Maintain and develop a database of key Asian media contacts. Work closely with Head of Marketing and Brand Managers to advise and guide limited outreach in select Asian countries.
- Social Media
- Crisis Communications
Field and respond to incoming media requests to positively position FCTG Corporate Brands.
- Media Events
- Press and Briefing Materials
- PR Measurement & Evaluation
- Customer Communications
Assist with events including but not limited to; Singapore Summit, GBTA India, town-hall meetings, and annual kick-off meetings. Help to keep colleagues informed and engaged by celebrating achievements and sharing details of relevant regional news and initiatives on Workplace, and briefing Social Media team to post on News page and Social Media channels.
We’d love to hear from you if you have...- At least 6 years’ experience in public relations, having held a similar in-house or PR agency position
- Bachelor’s degree (ideally in Communication, Journalism, Marketing or Business)
- Experience in the Corporate Travel/Travel Industry is highly preferred
- The ability to convert communications strategy into effective PR activities that address brand and business imperatives
- Experience in working across large cross-functional teams within complex, global environments.
- Clear communicator with superb writing and messaging skills
- Strong media and industry contacts within the local market (travel/trade, business, news etc.)
- Experience in managing PR agencies a plus
- Event management capabilities requiring strong strategic content support and cross-functional collaboration
- Experience managing budgets
- Demonstrated ability to craft and implement broad digital/social campaigns with success
- Well-organised and able to multi-task and prioritise workload
- High level of adaptability and demonstrated ability to work in a dynamic, fast and agile landscape
Work Perks! - What’s in it for you:
FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder.It’s also why we offer some great employee benefits and perks outside of the norm.
You will be rewarded with competitive market salary. You will also be equipped with relevant training courses and tools to set you up for success with endless career advancement and job opportunities all over the world.- Generous remuneration structure and a highly competitive salary
- Fun and Energetic culture: At the heart of everything we do at FCM is a desire to have fun and be yourself
- Work life Balance: We believe in “No Leave = No Life” So have your own travel adventures with paid annual leave
- Travel perks: You'll have access to plenty of industry discounts to ensure you continue to broaden your horizons
- A career, not a job: We believe in our people brightness of future. As a high growth company, you will have the opportunity to advance your career in any direction you choose whether that is locally or globally
- Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
- Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
Are you ready to elevate your career in travel management? Apply with FCM today!
FCM Asia is an Equal Opportunity Employer searching for talented, driven people who have a desire to build a rewarding career in a company that loves to celebrate your success! We work in a team work environment where we maintain a favourable working relationship with co-workers in all departments to foster a culture of trust and mutual respect.
By joining the team, you'll discover first hand why we're recognised around the world as an outstanding employer. In addition, our company founder strongly believes the success of our business relies on the success of our people.