Head of Digital Marketing - Sengkang

The Head of Digital Marketing is responsible for leading Geniebook’s digital growth strategy and execution by owning performance marketing, SEO and funnel optimisation. This role is hands-on at the start, with the goal of building a small, agile team to scale revenue while lowering CAC.

Key responsibilities include:

• Plan, execute and manage performance-driven campaigns across channels like Google Ads, Meta ads, Tiktok ads and other display networks
• Scale inbound qualified leads for Geniebook Online and Hybrid (AfterSkool & CAMPUS)
• Own the full-funnel strategy: from landing pages, to retargeting, to nurturing
• Drive A/B testing across creatives, CTAs and landing page flows, collaborating with curriculum, sales and design teams to target high-intent traffic and optimise conversion
• Design lead scoring logic to filter quality leads upstream
• Build SEO strategy to improve content discoverability and stay updated on search engine algorithm updates
• Track daily performance and manage marketing budgets effectively, aligning closely with the CEO and Finance to maximise ROI across all channels
• Recruit and manage a small team of 2-3 execs remotely, coaching team to take ownership of growth.

Qualifications:

• 4-6 years of hands-on digital experience (D2C or EdTech preferred)
• Proficiency in tools such as Google Ads, Google Analytics, Google Search Console, Facebook Ads Manager and Tiktok Ads
• Proven track record of scaling lead generation and reducing CPL