Content Strategist (B2B)
The Salween Group is looking for an exceptional candidate to join our team in Singapore as Content Strategist.
Content Strategists run the show in our boutique agency when it comes to consulting clients on marketing strategy and owning the content creation process. We are looking for an experienced strategist or account manager to help expand our brand storytelling and digital marketing capabilities for our clients in the B2B space.
B2B content marketing is one of the most exciting spaces in the communications industry today. With longer buyer journeys, multiple stakeholders, and multiple touchpoints, B2B marketers have more opportunities to make a difference and drive business impact.
The ideal candidate is well-organised, manages time effectively, and is experienced in ideating and executing marketing projects across a variety of channels. Your capacity for efficient teamwork and collaboration with editors, designers, and the rest of the team is crucial.
Job Scope and Responsibilities- Develop omnichannel marketing strategies for businesses across different industry verticals.
- Develop on-brand short-form copy for social media captions, landing pages, EDMs.
- Oversee content-first marketing campaigns. This includes writing clear briefs for team members, managing timelines and day-to-day external client communications.
- Contribute to brainstorming and ideation for client briefs.
- Report on your efforts (Google Analytics, Google Search Console, LinkedIn analytics, etc) both internally and externally.
- At least three years of relevant industry experience in marketing or content marketing for B2B clients.
- Exceptional multitasking abilities, along with strong organisational skills and attention to detail.
- Excellent verbal and written English skills.
- A clear understanding of the content creation across various formats and media platforms.
- Experience in managing content creation on LinkedIn is a plus.
- Practices a collaborative and proactive work style.
- A passion for lifelong learning
About Us
The Salween Group is a B2B content marketing agency that helps companies build their brands through smart content. Established in Singapore in 2012, the company is focused on Southeast Asia, bringing global brands to the region and regional brands to the world.
As an employer, we offer competitive pay and benefits, an inclusive workplace, and family-friendly working hours.