Geylang - Senior Marketing & Content Strategist

Employment Type: Full-time

We are seeking a highly creative, results-oriented Marketing & Content Strategist to lead brand and campaign strategy. You’ll be responsible for executing high-impact content, launching full-funnel marketing campaigns—including influencer activations—and increasing our visibility and sales both online and offline.

Responsibilities:

• Campaign Planning & Execution:

• Influencer/KOL Strategy:

• Content Strategy & Direction:

• Social Media Growth:

• Performance Analysis:

• Creative Team Management:

• Brand Messaging & Identity:

Be a strong brand guardian across all touchpoints—ensuring cohesive tone, storytelling, and aesthetics.

Requirements:

• 3–5 years of relevant experience in marketing, content, and influencer campaigns—preferably in beauty, wellness, or consumer brands.
• Proven success in launching and scaling influencer marketing campaigns that drove sales or brand awareness.
• Strong copywriting and creative direction skills.
• Proficient in using Canva, Adobe Suite, or similar tools.
• Knowledge of Meta Ads, TikTok Ads, email marketing platforms (Klaviyo/Mailchimp), and Shopify/Shopee is a big plus.
• Data-driven, highly organized, and fast-moving.
• Self-starter with leadership mindset and team collaboration skills.

• Play a key role in shaping the voice of a rapidly growing local brand.
• Make real impact on strategy and performance.
• Work in a dynamic and supportive environment that values ideas and initiative.
• Career growth opportunities in a fast-scaling team.