Toa Payoh - Snr Digital Marketing Executive

Looking for a highly motivated, creative, and detail-oriented individual who can work both independently and as part of a team. This is a key role within the Marketing team, responsible for developing and delivering strategic digital marketing campaigns to drive lead generation and increase conversions in a fast-paced environment.

Digital Marketing Responsibilities:

• To plan, execute, and optimize digital marketing campaigns across various channels, including search engines, social media, and email marketing.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement and lead generation.
• Optimize all digital marketing campaigns to drive traffic, engagement, and conversions, supporting both sales and customer retention.
• Monitor campaigns and provide analytics reports.
• Identify trends and insights, optimize spend, and maximize engagement and overall ROI.
• Work closely with team members to align paid digital marketing efforts with overall marketing campaigns, events, and promotions to meet brand objectives.
• Assist with SEO implementation to improve organic search rankings and drive traffic to the websites.
• Assist with website and App management.

Requirements:

• 3 ~ 5 years of Digital & Marketing Communications experience, including managing digital advertising campaigns and budgets across various platforms (hands-on experience in campaign management, implementation, and optimization is an advantage).
• Excellent strategic thinking, communication, organizational, project, and time management skills.
• Fluent in English with strong editorial and copywriting skills.
• Possesses strong interpersonal and leadership skills; meticulous, a team player yet capable of working independently; analytical and able to multitask, work quickly, and meet tight deadlines.
• Highly self-motivated, creative, and adaptable to a fast-paced environment.