Senior Digital Marketing Executive - Bedok

Key Responsibilities:

• Digitally transform the brand in all markets via various digital-driven marketing strategies and campaigns planning, including programmatic marketing, analytics, social media, operational marketing, and CRM
• Develop audience strategies and optimize productivity by leveraging advancements in technology while aligning with global HQ initiatives
• Lead daily integrated marketing cross-functional scrum and related stand-up activities to identify and prioritize planning and execution agenda
• Manage multiple projects, campaigns, and events in a fast-paced, deadline-driven environment
• Plan, implement, and optimize paid campaigns across various platforms
• Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas
• Measure digital performance and identify areas for improvement.
• Provide budget forecasts, strategies, and guidelines to ensure alignment with budget parameters, while identifying and addressing any deviations promptly
• Stay current in all touchpoints and marketing trends; strongly influence on innovations and maintain digital leadership within the industry

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of relevant experience in Performance/Digital Marketing within the lifestyle, retail, or fashion industry.
• Proven ability to design and implement successful marketing campaigns.
• Ability to pull data from various resources and translate it into trends, action plans and reporting templates
• Proven expertise in digital and programmatic marketing, e.g. Analytics, SEO/SEM, social media and creative design etc.
• Demonstrated strong business judgement and decision-making skills, with the ability to identify, prioritize and articulate highest impact initiatives in global markets