Digital Marketing & CRM Specialist (Contract)

This role is for a maternity cover between April 2025 to July 2025. We are looking for a customer-centric specialist. You will be responsible for creating and optimizing customer journeys for headphones and wireless speakers. You will also be supporting the team in Digital Campaign planning and Paid Search to achieve our customer lifetime value sales goals.

1. Digital Marketing:

• Support the team in Digital campaign planning, execution and optimization
• Paid search planning and optimization

1. Cross CRM Task:

• Monthly review of eDM send quota / vendor’s hours. Share recommendations to optimize.

1. Headphones, Wireless Speakers and Cross Category CRM:

• Working with vendor to finalize assets and journey setup
• Provision of tracking links
• Segmenting the audience in CDP/Marketing Automation tool
• Optimizing the content/journeys to drive performance
• Collaborating with countries to ensure content are adapted.

1. Receipt Validation:

• Bi-weekly monitoring of automated receipt validation % with branches
• Weekly calls with receipt validation vendor on outstanding issues to be resolved
• Support branches with troubleshooting receipt validation uploads / model or dealer mapping

1. Administrative Tasks:

• Raise PO / GR for eDMs and vendor consultancy services every quarter.

• Diploma or higher in business, marketing or other relevant fields
• More than 1 year of experience in Digital marketing and CRM; preferably with experience in using marketing automation tool
• Able to learn and execute quickly
• Strong problem solving skills
• Results-driven and an obsession with enhancing customer experience creatively
• Strong interpersonal skills

• Inquisitive and analytical mindset with the ability to question/ evaluate what works and what doesn’t, leveraging on data analytics to present solutions
• Strong interpersonal skills and ability to connect and influence the different stakeholders

At Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity. We are looking for people who believe that they can enrich lives and help us achieve our purpose – fill the world with emotion, through the power of creativity and technology.