Toa Payoh - Executive, Education Marketing $ Communications
Ngee Ann Academy Toa Payoh Full-time
This position reports to the Manager, Education Marketing and Communications and is responsible for developing and creating content to be published on NAA's digital and social media assets. This includes creating articles, blog posts, animations, designs, illustrations, infographics, videos and provide analytics to drive marketing and communication objectives.
He/she will assist the Manager, Education Marketing and Communications in the timely executions of all planned marketing campaigns, public relations initiatives and other marketing & communications activities.
- Develop and create content to be published on NAA’s digital and social media assets including website, Facebook, Instagram, LinkedIn etc to engage the target audience.
- Produce compelling stories by creating articles, blog posts, animations, designs, illustrations, infographics and videos to drive marketing and communications objectives.
- Develop concepts, graphics and layouts for marketing collateral such as eDMs, web banners, newsletters, advertisements etc.
- Explore ideas and share inputs on the latest trends in the area of marketing campaigns and content creation.
- Execute marketing campaigns in digital and social media and provide analytics for campaign reporting.
- Collection and analysis of competitors' marketing campaigns.
- Identify, organise and participate in relevant and suitable education events and fairs.
- Identify advertising and editorial opportunities (print and digital) to raise public awareness about the Institute.
- To perform other duties to support the team as required.
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