Market Research Analyst - Toa Payoh

About The Role:

A Market Research Analyst will play a crucial role in supporting strategic decision-making by providing data-driven insights into market trends, customer behavior, and competitive landscapes. This role requires a detail-oriented individual with strong analytical skills, a passion for research, and the ability to translate complex data into actionable recommendations.

Job Responsibilities:

• Conduct research to uncover market trends, competitive landscapes, and new opportunities.
• Gather and analyze data from reports, databases, and industry sources.
• Assess potential growth, profitability, and risks in target markets.
• Evaluate consumer behavior, economic trends, and regulations affecting expansion.
• Track and predict economic and demographic trends impacting our business.
• Develop models to forecast market conditions and customer demand.
• Conduct feasibility studies for new business opportunities and locations.
• Identify market entry challenges, resource needs, and investment costs.
• Present research findings and recommendations to management.
• Support launches and new business initiatives through cross-department collaboration.
• Continuously improve research accuracy by exploring new tools and methods.

Job Requirements:

• Minimum 3 years of experience in market research, business analysis, consulting, or related fields.
• Proven experience with feasibility studies, competitive analysis, and trend forecasting.
• Proficiency with data analysis tools (Excel, Python, etc.)
• Skilled at working with large datasets to extract actionable insights.
• Strong ability to identify trends, evaluate risks, and develop strategic recommendations.
• Excellent organizational and time-management skills in fast-paced settings.
• Adaptability and flexibility to respond to evolving challenges and priorities.