Senior Associate / Lead, Marketing Communications & Brand Development

placeChangi descriptionTemporary calendar_month15/1/25

Job Description

We are seeking a highly motivated and experienced individual contributor who excels in both independent work and team leadership to join our growing organization. This role focuses on B2B and/or B2G marketing communications and brand development, playing a pivotal role in advancing Kajima’s innovation agenda, technology, and expertise.

The ideal candidate will thrive in a greenfield environment, driving strategic visibility and fostering impactful partnerships while being capable of leading teams and initiatives when required.

Key Responsibilities

Marketing Communications Strategy

Develop and implement marketing communication strategies:

Design and execute strategic plans to increase brand visibility, align messaging with organizational goals, and enhance market positioning.

Product marketing:

Develop product and solutions narratives for Kajima technology and expertise to support the organization’s commercialization efforts.

Craft compelling content for diverse platforms:

Produce engaging press releases, social media posts, website content, case studies, and marketing collateral that resonate with target audiences and amplify key messages.

Ensure consistency and alignment:

Maintain a unified brand voice across all communication channels, ensuring that every touchpoint reinforces the organization’s identity and values.

Analyze market trends and feedback:

Continuously monitor the industry landscape, competitor activities, and audience responses to adapt and optimize communication strategies for maximum impact.

Event Management

Plan and execute strategic events:

Organize high-impact events, including trade shows, conferences, and networking gatherings, to showcase the company’s innovation and strengthen relationships with stakeholders.

Oversee logistics and execution:

Manage event timelines, budgets, and operational details, ensuring seamless execution and a superior attendee experience.

Coordinate with internal teams:

Collaborate with internal stakeholders to support their event needs.

Metrics, Reporting, Budget Management:

Define KPIs and measure success:

Establish measurable performance indicators for marketing initiatives and partnerships, tracking progress to assess their effectiveness.

Provide data-driven reports:

Deliver detailed quarterly analyses of activities, identifying successes, challenges, and opportunities for improvement to inform future strategies.

Manage budgets efficiently:

Oversee budgets for marketing communications and related activities, ensuring fiscal discipline while preparing accurate forecasts to guide resource allocation.

Partnership Development

Identify and build strategic partnerships:

Research and approach media outlets, industry stakeholders, and other organizations to create partnerships aligned with company goals.

Negotiate and finalize agreements:

Lead discussions to secure partnerships, ensuring that all agreements deliver mutual value and align with the organization’s strategic priorities.

Integrate partnerships seamlessly:

Work closely with internal teams to ensure the successful integration of partnerships into ongoing initiatives, maximizing their impact and sustainability.

Qualifications

Bachelor's degree in business, management, innovation, or a related field. Master’s degree or entrepreneurial experience is a plus.
Proven experience in partnership and / or marketing communications roles, with a focus on B2B or B2G sectors.
Energetic and enthusiastic about the startup and technology landscape. Ability to “speak the language” of founders, partners and stakeholders.
Demonstrated ability to work independently and as a team lead, with a track record of delivering results in both roles.
Demonstrated commercial and business acumen.
Demonstrated track record of delivery in ambiguous environments.
Ability to identify and pursue strategic opportunities.
Excellent communication and negotiation skills.
Detail-oriented with strong organizational and project management abilities.
Ability to thrive in a fast-paced and dynamic work environment.

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