Manager/AM/Senior Executive, Marketing
Manager/AM/Senior Executive, Marketing
We are looking for a qualified candidate who encompasses digital marketing and content writing competencies to support the Marketing & Sales team at the London School of Business & Finance.
Matrix reporting to Director of Commercial in India and Associate Director of Domestic Sales & Marketing, you will analyze market data, create digital ad copies, manage local events, and oversee brand identity development for the School.
If you are passionate about contributing to the education sector and would like to join an agile institute of higher learning, we would like to meet you.
Duties and Responsibilities
Digital Marketing Performance:
- Manage Google PPC, Social Media ads copies and Google Affiliate briefs that supports sales funnel/activities.
- Work with the HQ/overseas agencies and teams to deliver effective campaigns and manage the performance of all digital campaigns (PPC, Paid Social, Affiliates and Third Party websites), analyzing campaign data to improve results.
- Perform benchmarking of competitor offerings and analyzing market research/data on customer segments, customer profiles and journeys in support of developing effective marketing campaigns
Content Development and Design:
- Develop and implement an audience-first content marketing strategy and editorial plan across platforms (blog, social media, website, EDM).
- Create compelling narratives and copy (both long and short formats).
- Manage production of creative assets, from storyboarding to post-production.
- Lead website audits to ensure accuracy and ensure compliance with accreditations.
Communications:
- Support communications efforts by developing ad copies, speeches, and media relations.
- Assist with PR efforts, including media monitoring and outreach.
- Coordinate media invites, seating allocations, and RSVPs for events.
- Liaise with stakeholders for approval of key artwork, press releases, and other materials.
Project Management:
- Manage content-related and special projects.
- Provide detailed reports, insights and recommendations on the performance of products, channels and campaigns.
We are looking for a suitable candidate with the following qualifications and competencies:
- Graduate with a Bachelor’s/Master’s degree in business, marketing or communication.
- Prior experience in digital marketing campaigns (PPC, SEO, Affiliates, Google Adwords, Social Media, Google Analytics, CRM, CMS)
- Proficient in digital marketing channels and reporting tools, including Meta Business Manager, LinkedIn Business Manager, Looker Studio, Google Analytics.
- Excellent verbal and written communication skills, coordination and organization skills, with a customer-centric mindset.
- A self-starter with a team-oriented attitude, meticulous and thrives in a fast-paced environment.
- Familiarity with MailChimp, SEMrush, Salesforce, and design software