Marketing Manager - Bedok
TOPTRANS LOGISTICS PTE. LTD. Bedok Full-time
Core Value of the Position]
You will set up a professional brand image in the global logistics of dangerous and explosive goods, promote business growth through precise marketing strategies, and ensure that all marketing activities are 100% in line with the regulatory requirements of the dangerous and explosive goods industry in various countries.
[Key Responsibilities]- Global Brand Strategy
- Develop a strategy for brand positioning and in line with the characteristics of the dangerous and explosive goods industry
- Build a professional image of "Safety Logistics Expert"
- Lead the output of authoritative content such as industry white papers and safety standard guidelines
- Digital Marketing System
- Build an industry vertical marketing platform
- Have dangerous and explosive goods safety knowledge
- Manage an annual digital marketing budget
- Business Expansion Support
- Develop marketing plans for vertical industries such as petrochemical industry
- Plan high-end industry events such as the Global Dangerous and Explosive Goods Logistics Summit
- Support the key account team to assist VIP customer
- Compliance Risk Control Management
- Ensure that all marketing materials comply with the publicity regulations of dangerous and explosive goods in various countries
- Establish a three-level review mechanism for marketing content
- Maintain global transportation certifications for dangerous and explosive goods
- More than 10 years of B2B marketing experience, and more than 8 years of background in the hazardous chemicals/special logistics industry
- Familiar with the classification of dangerous and explosive goods and transportation regulations
- Fluent in both Chinese and English, and capable in engaging of international business negotiations
- Able to balance marketing creativity and industry compliance requirements
- Proficient in transforming professional safety knowledge into customer value
- Outstanding business insight, with successful cases of achieving double business growth
- Bachelor's degree or above, related majors such as chemical engineering, logistics, and safety management are preferred
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