Digital Marketing Executive - Geylang

Job Description:

You will work closely with internal teams to manage content and campaigns while contributing to business development through strategic social media and SEO insights.

Proficiency in a range of digital tools and platforms will be key to delivering successful results.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across all platforms, incorporating both organic and paid media campaigns.
• Strategise, plan, and manage promotions and social ad campaigns, integrating them with the company’s and clients’ overall marketing campaign plans and channels.
• Collaborate with the team to curate and manage all published content (images, video, and written), ensuring optimisation for social SEO to enhance visibility and search rankings.
• Execute On-Page, Off-Page, and Technical SEO duties to drive organic traffic and improve rankings.
• Conduct online advocacy and initiate cross-promotions, leveraging paid partnerships and influencer marketing where applicable (project-dependent, not an ongoing scope).
• Analyse key metrics and adjust strategies as needed, providing regular reports on social media performance, including the impact of paid campaigns and SEO efforts on company and client business objectives.

• Identify new business opportunities, including new markets, growth areas, trends, customers, products, and services, using insights from social media activities and broader market research.
• Think strategically by setting objectives to improve business performance and leveraging social media trends and user engagement for new business opportunities.
• Implement operational changes by integrating SEO and social media insights into business development strategies.
• Maintain a deep understanding of the company’s products or services, utilising this knowledge in social media content creation and paid campaigns, and advising potential partners or clients.
• Train team members and arrange external training (with management) where appropriate to maintain a consistent and up-to-date approach to paid media campaigns and SEO strategies.

Skills and Competencies Requirements:

• Data Analytics: Use data-driven insights to refine marketing strategies and improve campaign effectiveness.
• Market Research: Stay informed on industry trends and customer preferences to guide both digital marketing and business development decisions.
• Technology Application: Effectively utilise tools such as CRM platforms and AI powered technologies to streamline marketing processes and enhance customer engagement.
• SEO and SEM: Utilise search engine optimisation and marketing techniques to drive traffic and improve lead generation.
• Performance Campaign Management: Implement advanced digital marketing tactics, including GTM and Performance Max, to optimise paid media campaigns.
• Communication Skills: Ability to communicate effectively with clients, presenting digital strategies that meet their needs.
• Problem Solving: Think critically and develop solutions to marketing and business challenges using social media and SEO insights.
• Digital PR: Experience in managing online reputation, influencer marketing, and cross-platform promotion to build brand visibility.
• SEO: Knowledge in On-Page, Off-Page, and Technical SEO to enhance search engine rankings and drive organic traffic.
• SEM: Proficiency in managing paid search campaigns through platforms like Google Ads, optimising for cost-per-click and cost-per-acquisition.
• Performance Max & GTM Setup: Experience with Performance Max campaigns and Google Tag Manager to automate multi-channel advertising and accurately track conversions.
• Meta Advertising: Expertise in running and optimising campaigns on Facebook and Instagram using Meta Ads Manager for audience targeting and conversion tracking.
• TikTok Advertising: Ability to manage TikTok Ads, leveraging in-feed ads and viral trends to engage with audiences and drive campaign objectives.