Digital Marketing Account Manager - Toa Payoh

placeToa Payoh scheduleFull-time calendar_month1/3/25

Digital Marketing Account Manager: Role, Responsibilities & Skills

A Digital Marketing Account Manager acts as the primary liaison between clients and the marketing agency, ensuring campaigns align with business goals and deliver measurable results. They manage multi-channel digital strategies, including social media, SEO, paid ads, and content marketing.

Key Responsibilities

✅ Client Relationship Management – Serve as the main point of contact, understanding client needs and expectations.
✅ Campaign Strategy & Execution – Develop and oversee digital marketing strategies, ensuring alignment with business objectives.
✅ Project Coordination – Work with internal teams (content creators, designers, paid media specialists) to execute campaigns effectively.
✅ Performance Monitoring & Reporting – Analyze campaign data, track KPIs, and present insights to clients.
✅ Budget & Ad Spend Management – Optimize digital ad budgets for platforms like Google Ads, Facebook Ads, and LinkedIn Ads.

✅ Market & Competitor Analysis – Stay updated on industry trends and competitor strategies to refine marketing approaches.

Essential Skills

Strong Communication & Negotiation – Clear client communication and expectation management.
Project Management – Ability to multitask and oversee multiple accounts.
Analytical Thinking – Proficiency in Google Analytics, Meta Business Suite, and CRM tools.
Knowledge of Digital Channels – SEO, PPC, email marketing, and social media best practices.
Problem-Solving & Adaptability – Ability to pivot strategies based on data insights and client feedback.

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