Sales director - Pasir Ris

Reports to: Managing Director / CEO

Job Summary:

The role is strategic, analytical, and highly execution-focused, with a strong emphasis on expanding into new geographies such as Kuala Lumpur.

1. Sales Strategy & Execution

• Define, implement, and monitor a high-impact sales strategy aligned with business objectives.
• Lead territory expansion, with a focus on growing markets in Singapore, Malaysia, and the Indian retail segment.
• Establish monthly, quarterly, and annual sales goals and performance metrics for sales teams.

1. Team Leadership & Performance Management

• Recruit, train, and manage a high-performing sales team, including BDMs and key account managers.
• Provide coaching, motivation, and direction to ensure consistent sales performance.
• Monitor KPIs, conduct performance reviews, and set improvement plans where needed.

1. Client & Market Development

• Cultivate relationships with key distributors, retailers, wholesalers, and restaurant chains.
• Identify and develop new business opportunities in Indian grocery outlets, food service operators, and cross-border partners.
• Attend industry events, trade fairs, and exhibitions to expand the company's brand and reach.

1. Sales Operations & CRM

• Oversee the use and optimization of CRM tools and sales analytics dashboards.
• Ensure timely reporting of pipeline, forecast, and conversion data to senior management.
• Work closely with supply chain and finance teams to align stock availability with sales cycles.

1. Pricing & Negotiations

• Develop pricing strategies that ensure competitiveness and profitability.
• Lead high-value negotiations with clients and partners to close major distribution deals.
• Monitor competitor activity and adjust pricing models as needed.

1. Cross-Functional Leadership

• Collaborate with marketing to align promotional efforts with sales campaigns.
• Provide input into product development and packaging based on customer and market feedback.
• Support finance in preparing revenue projections and budgeting exercises.

Key Qualifications & Skills:

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 8+ years of experience in sales, with at least 3 years in a senior leadership role, preferably in FMCG, food distribution, or wholesale.
• Proven experience in regional market development (Singapore & Malaysia) and working with Indian retail channels.
• Strong leadership, negotiation, and people management skills.
• Proficiency in sales CRMs, Microsoft Office, and market analytics tools.
• Languages: English (required); Tamil or Hindi is a plus, for Indian market engagement.

Work Environment & Benefits:

• Dynamic role with regional travel.
• Attractive salary package + commission/bonus structure.
• Fast-growing business with career growth opportunities.
• Exposure to a diverse and expanding customer base.