Bukit Merah - Digital Marketing Account Manager

placeBukit Merah scheduleFull-time calendar_month1/3/25

Digital Marketing Account Manager: Role, Responsibilities & Skills

A Digital Marketing Account Manager acts as the primary liaison between clients and the marketing agency, ensuring campaigns align with business goals and deliver measurable results. They manage multi-channel digital strategies, including social media, SEO, paid ads, and content marketing.

Key Responsibilities

✅ Client Relationship Management – Serve as the main point of contact, understanding client needs and expectations.
✅ Campaign Strategy & Execution – Develop and oversee digital marketing strategies, ensuring alignment with business objectives.
✅ Project Coordination – Work with internal teams (content creators, designers, paid media specialists) to execute campaigns effectively.
✅ Performance Monitoring & Reporting – Analyze campaign data, track KPIs, and present insights to clients.
✅ Budget & Ad Spend Management – Optimize digital ad budgets for platforms like Google Ads, Facebook Ads, and LinkedIn Ads.

✅ Market & Competitor Analysis – Stay updated on industry trends and competitor strategies to refine marketing approaches.

Essential Skills

Strong Communication & Negotiation – Clear client communication and expectation management.
Project Management – Ability to multitask and oversee multiple accounts.
Analytical Thinking – Proficiency in Google Analytics, Meta Business Suite, and CRM tools.
Knowledge of Digital Channels – SEO, PPC, email marketing, and social media best practices.
Problem-Solving & Adaptability – Ability to pivot strategies based on data insights and client feedback.

check_circleNew offer

Digital marketing manager - Bukit Merah

placeBukit Merah

We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while...

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