Integrated Media Communications Planner - Pasir Ris

Responsibilites Include:

• Assisting in the formulation of integrated media communication strategies for clients’ campaigns
• Planning and monitoring clients’ advertising campaigns across all media platforms
• Launching optimized online advertisements to increase brand awareness and driving key performance indicators

You'll identify the appropriate media platforms/channels that will best deliver your client's brand or product communication objectives, and management of the process. By combining creative thinking with data analysis you'll develop appropriate strategies to ensure that campaigns reach their target audiences as effectively and efficiently as possible.

Integrated communications planners will work with:

• Offline: Press, television, radio, outdoor
• Online: Digital platforms
• Others: New media, bespoke media, or other platforms; integration with creative, production, public relations, and branding as required

Job brief

We are looking for an experienced Integrated Communications Planner, with focus on Digital media to assist in the planning, execution and optimisation of our clients’ online and offline marketing and communication efforts. Digital marketing efforts should complement other media platforms, for a holistic approach and strategy.

You will be tech-savvy, resourceful, creative and critical thinking to help pland and manage our clients’ campaigns.

Responsibilities

As an integrated communications planner, you'll need to:

• work with clients and the account team to understand the client's business objectives, marketing, and advertising strategy
• liaise with the creative teams, clients, and consumers to develop media strategies and campaigns
• data and research analysis using industry resources
• identify target audiences and analyse their characteristics, behaviour, and media consumption habits
• develop proposals and present them to clients
• make and maintain good contacts with media and platform partners
• measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)
• evaluate the effectiveness and management of campaigns
• campaign performance reports

• Proven experience as Integrated Communications Planner or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Ads, digital campaigns and SEM preferred
• Working knowledge of ad serving and web analytics tools preferred
• Having good interpersonal, negotiation and communication skills
• A good grasp of literacy, for writing reports and presentations
• A good grasp of numeracy, for data analysis and negotiations
• Strong analytical and organisational skills
• The ability to work with IT resources such as databases and spreadsheets, for the collection and management of information
• BSc/BA/Masters in psychology, marketing, mass comm or relevant field