Digital Marketing Manager (Agency) - Toa Payoh

About the Role

We are seeking a strategic, data-driven, and highly experienced Digital Marketing Manager to lead our agency’s digital marketing efforts. The ideal candidate will drive integrated customer acquisition, branding, and lead generation initiatives, collaborating closely with internal teams to execute high-impact digital marketing campaigns.

This role requires expertise in SEO, Google Ads, performance marketing, and social media advertising, as well as a strong grasp of marketing analytics, reporting, and leadership. The candidate will oversee the Marketing Assistant while working closely with specialists to ensure effective execution of multi-channel marketing strategies.

1. SEO & Performance Marketing

• Develop and execute comprehensive SEO strategies to improve organic search visibility, including keyword research, on-page optimization, and backlink analysis.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, and SEMrush.
• Strategize and optimize Google Ads campaigns, including audience targeting, ad copywriting, bidding strategies, and A/B testing to maximize performance.
• Lead Facebook Ads and social media advertising efforts, ensuring effective audience targeting, creative optimization, and campaign budget management.

1. Marketing Strategy & Brand Positioning

• Own and drive lead generation strategies that align with the agency’s business goals.
• Ensure consistent brand positioning and messaging across all marketing channels.
• Develop and implement multi-channel marketing strategies, including content marketing, paid advertising, and social media.
• Stay up to date with emerging digital trends and tools, ensuring the agency remains at the forefront of industry innovation.

1. Analytics & Reporting

• Track, analyze, and report on the performance of digital campaigns, leveraging data insights to refine marketing strategies.
• Define and monitor key performance indicators (KPIs) to measure effectiveness and ROI.
• Ensure marketing reports are clear, accurate, and actionable for stakeholders.

1. Leadership & Team Collaboration

• Oversee the Marketing Assistant while working closely with SEO specialists, performance marketers, and social media strategists to ensure effective campaign execution.
• Ensure effective delegation and support, maintaining high execution standards while guiding the Marketing Assistant in their role.
• Collaborate with cross-functional teams, including sales, design, and content teams, to execute marketing campaigns effectively.
• Lead operational and administrative marketing tasks, ensuring smooth execution of projects.

1. Sales Support & Collaboration

• Work closely with the sales team to develop impactful marketing materials, such as presentations, brochures, and case studies.
• Align marketing initiatives with sales goals to enhance lead conversion and business growth.

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• Minimum 3 years of experience as a Digital Marketing Manager or similar role in an agency setting.
• Proven expertise in SEO, Google Ads, Facebook Ads, and performance marketing.
• Strong knowledge of Google Analytics, Google Keyword Planner, SEMrush, Facebook Ads Manager, and other digital tools.
• Excellent data analysis and reporting skills with the ability to derive actionable insights.
• Experience in strategic planning for customer acquisition and branding initiatives.
• Ability to lead teams, delegate tasks effectively, and oversee marketing execution.
• Strong collaboration and interpersonal skills, working across different departments.
• Basic understanding of design tools (Illustrator/Photoshop) is a plus.
• Meticulous and detail-oriented, ensuring accuracy in marketing content and reporting.
• Adaptable to a fast-paced agency environment, capable of managing multiple projects simultaneously.