Marketing Assistant Manager/ Manager - Toa Payoh

About Company

Our client is a premier home care service center dedicated to providing exceptional care and support to individuals in the comfort of their own homes. With a team of highly trained professionals, they offer personalized care solutions tailored to each individual's unique needs, fostering independence and enhancing quality of life.

• Set, monitor and report on the Company’s Marketing goals.
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
• Participate in the quarterly and annual planning of company objectives.
• Analyze market trends and customer behavior to identify opportunities for growth.
• Monitor and report on campaign performance, providing insights and recommendations for optimization.
• Plan and coordinate events, trade shows, and product launches to promote our products/ services.
• Conduct competitor analysis and stay updated on industry trends.
• Plan and coordinate digital marketing activities, especially in SEO and SEM.
• Design branding, positioning and pricing strategies.
• Conceptualize, create, and oversee the development of high-quality marketing materials across both offline and online platforms. This includes producing brochures, booklets, and other sales materials, as well as social media posts, email campaigns, visual content, blogs, and website content, ensuring all materials are engaging, relevant, and aligned with overall marketing goals.
• Ensure our brand message is strong and consistent across all channel and marketing efforts (like events, email campaigns, web pages and promotional material).
• Act as the central point of contact, liaising effectively with all internal teams (such as Sales, Business Development, Product, and Operations) and external stakeholders, including clients, partners, Public Relations agencies, and media outlets.

• At least 5 years of marketing experience, preferably in the healthcare industry.
• Managerial experience as a Marketing Assistant Manager or Manager is preferred.
• Proven track record of running successful marketing campaigns.
• Proficiency in web analytics tools such as Google Analytics, Facebook Business Manager, and CRM platforms (e.g., HubSpot).
• Hands-on experience with Google Ads, Meta Ads, and related social media platforms.
• Strong leadership skills with the ability to set and prioritize goals.
• Experience in graphic design and familiarity with the Elementor platform.
• Analytical mindset with data-driven decision-making capabilities.
• Bachelor’s or Master’s Degree in Marketing or a relevant field.

• Working days: 5.5 days/ week
• Working hours: Mon to Fri 9am - 6pm, Sat 9am - 1pm
• Working location: Near to Alexandra

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