Geylang - Digital Marketing Executive #SGUnitedJobs

Responsibilities:

• Develop and implement marketing strategies and ensure marketing goals are met
• Monitoring and tracking marketing budgets, including expenditures, return-on-investment
• Administering and maintaining company’s website
• To deliver weekly and monthly reports – Analyze reports to determine the efficacy of campaign
• Planning and monitoring the ongoing company presence on social media (Facebook, LinkedIn and etc)
• Optimise all assigned campaigns in the form of Google Ads, Facebook Business Manager campaigns
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Maintain partnerships with media agencies and vendors

Requirements:

• Diploma/Degree in Communication / Marketing / Business or equivalent
• 2-3 year working experience is an advantage but not a must
• Preferred knowledge or skills: Search Engine Marketing, Social Media Paid Advertising and CRM System
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Familiar and fluent with marketing tools including Google Analytics, WebTrends etc.
• Good knowledge of web creation tools/platform (e.g. Adobe Suite, WordPress, Umbraco, HTML etc.)
• Excellent understanding of digital marketing concepts and best practices
• Skills and experience in creative content writing
• Analytical mindset and critical thinking