Assistant Manager, Marketing

This role is essential in raising awareness and garnering support for our cause.

• Support the development and the execution of the marketing strategy
• Collaborate with various stakeholders to develop and deploy strategies and marketing plans for the organization.
• Coach and work closely with the marketing executive to ensure effective contribution to the team.

Key Responsibilities:

Branding Support:

• Assist in maintaining and enhancing the charity's brand identity and guidelines.
• Ensure all marketing materials align with brand guidelines.

Social Media Outreach:

• Manage and grow the charity's social media presence across various platforms.
• Create and schedule engaging content to drive awareness and engagement.

Website and Digital Marketing:

• Manage and maintain the charity's websites.
• Collaborate with vendors to develop and deploy Search Engine Optimization (SEO) strategies.

Hosting Learning Journeys:

• Plan and execute Learning Journeys to educate stakeholders about our mission and impact.

Marketing Strategy Development:

• Assist in developing comprehensive marketing strategies to support fundraising and branding/awareness campaigns.
• Conduct market research to identify trends and opportunities.
• Analyse marketing campaign performance and provide recommendations for improvement.

Collaborations:

• Identify and engage with potential partners to enhance marketing efforts.
• Maintain existing relationships with existing partners and volunteers.
• Support partnership events.

Administrative Support:

• Assist with budget management and reporting.
• Maintain marketing databases and track key performance metrics.

Assistant Manager Responsibilities:

• Report to and provide regular feedback to the Director of CP and Marketing or the designate.
• Coach and mentor staff/executive, interns, trainees, or temporary staff as needed.
• Work with the Marketing Committee, including a Board member (marketing expert), to support the development of the marketing plan for the coming years.

Organizational Responsibilities:

• Actively participate in all promotional activities and other commitments undertaken by Boys’ Town, such as Learning Journeys and relevant events.
• Dedicate 20% of the role to be an active member of the PDPA Core team focusing on compliance and best practices for media-related data protection.
• Collaborate closely with other staff, departments, and components of Boys’ Town.
• Comply with internal or external audit requirements or MSF case management/audit processes.
• Support or monitor relevant SOPs and participate in the audit process if necessary.
• Perform any other duties assigned by the Executive Director or their representative, as required for the operational needs of Boys’ Town.

• Degree in Marketing, Communications or related field.
• 3 years of relevant working experience.
• Strong understanding of social media platforms and digital marketing.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.
• Passion for the charity's mission and values.