Bedok - Senior Executive, Data & Digital Projects

The Senior Executive, Data & Digital Projects will undertake data analytics and audience research, optimizing CRM tools such as marketing automation to deepen audience engagement and facilitating data integration, as well as being a key member of the project team for future digital technology initiatives.

RESPONSIBILITIES:

• Manage vendors in the data extraction, transformation, and loading (ETL) processes to ensure accurate and consistent data across all marketing systems.
• Help to oversee data hygiene by defining standards, ensuring compliance, and coordinating with external vendors to execute data cleaning and maintenance tasks.
• Generate project-based reports using data analytics skills and qualitative research, to inform planning.
• Organise and interpret information from company sources of data such as ticketing and viewership data to identify relationships and linkages, and assess best technique for analysis.
• Select appropriate data visualisation techniques and develop dashboards to reflect data trends and findings.
• Manage relationship with research agency and oversee audience satisfaction surveys and reports.

• Identify opportunities and evaluate risks of integrating digital technology tools, systems and software across work processes and activities.
• Assist with the set-up, maintenance and optimisation of CRM tools for customer journey builder and marketing automation to deepen audience engagement, and facilitate data integration flowing between CRM and other customer-facing channels.

• Project-manage future digital technology projects as assigned, including gathering business requirements and approaching vendors for requests for proposals.
• Facilitate coordination and present regular project updates across the company as required.
• Develop strong relationships with internal and external stakeholders.

REQUIREMENTS:

• Passion for classical music.
• A university degree in Marketing, Business, Data Science, Information Systems, Computer Science, or a related discipline.
• Relevant coursework, certifications or experience in digital marketing, analytics, or data management will be preferred.
• Familiarity with CRM tools or marketing automation platforms (e.g. Salesforce Marketing Cloud) is a plus.
• Experience with Excel or other data analysis and visualisation tools.
• Strong analytical and problem-solving skills with attention to detail.
• Exceptional organizational skills, project management skills, good initiative and the ability to work under pressure.
• Resilient individual with positive energy and excellent writing and communication skills.
• Takes a collaborative approach to working with colleagues.
• Able to work flexible hours, including some evenings and weekends when needed.