Marketing Communications Manager - Toa Payoh
Goodwood Park Hotel Toa Payoh Full-time
GOODWOOD PARK HOTEL SINGAPORE
One of Singapore’s most established Heritage Hotel and strategically located at Scotts Road, the Goodwood Park Hotel has celebrated its timeless elegance, legendary hospitality, and tradition of excellence. We are committed to building a high-performing team that is thoroughly engaged in achieving service excellence to exceed our guests' expectations.
To continue the legacy of Goodwood Park, we are looking for dynamic and committed candidates to join our Marketing Communications Office Department.
Reporting to the Director of Marketing & Communications, your job responsibilities include, but not limited to:-
Primary Responsibilities- Responsible for the ideation, development and implementation of marketing initiatives and tactical campaigns to strengthen branding and drive revenue for Goodwood Park Hotel, encompassing rooms, F&B establishments as well as meeting and event facilities
- Manage the brand marketing projects and tactical campaign executions by the marketing communications team members
- Work with internal cross-functional teams to review business needs to identify gaps and opportunities for establishing, planning and execution of marketing and promotional activities
- Leverage collaborations with external business partners to enhance marketing outreach
- Ensure adherence to corporate guidelines and consistent brand articulation in owned marketing assets, paid media channels and partner platforms
- Craft and proofread content for marketing communications efforts
- Work with appointed Public Relations agency to schedule and conduct media engagement activities to generate editorial opportunities and maximize coverage
- Assist in planning and budgeting for the marketing communications needs
- Assist in analysis reports of campaigns and making recommendations on strategies and tactics to address level of effectiveness
- Work with the in-house designer or external vendors on conceptualization and development of marketing materials
- Supervise media and external partner requests for photoshoots, filming and interviews
- Plan and manage internal photography or videography requirements
- Assess recommendation for sponsorship or collaboration requests
- Provide adhoc administrative support to the department, as and when required
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