Toa Payoh - Strategic Planning Manager, APAC International Marketing
Client: Fortune 500 US Tech Company
Strategic Planning Manager, APAC International Marketing (12 Months Contract)
Our client is seeking a highly quantitative, detail-oriented, and strategic individual to drive forward fully integrated marketing planning, marketing strategy and marketing operations for the APAC International Marketing team.
This role requires a unique blend of deep analytical skills and a strategic mindset to drive forward the annual planning process for the International Marketing APAC team, across the audiences of Product, Business, Consumer & Creator.
The ideal candidate will be passionate about Tech and Marketing, strategic, analytical, intellectually curious and a fast learner, be able to work independently and be comfortable with ambiguity, whilst keeping focused on high impact projects.
RESPONSIBILITIES- Support the APAC 2026 Strategic Planning process - working closely with Head of Marketing Strategy & Operations, IM APAC Director, IM APAC Leadership team, and global teams, to gain alignment for 2026 priorities
- Create and socialize monthly and quarterly updates
- for APAC and global reporting
- on marketing performance and required pivots
- Lead the agenda on marketing measurement operationalization - digging deep in to the analysis from Data Science to inform recommendations for actions required to exceed targets
- Support the optimisation of marketing spend through channel analytics leading to a rigorous and data-drive resource allocation methodology - leading to a cohesive and scalable learning agenda
- Act as an internal consultant to the marketing leaders in the department for ad-hoc strategic projects
- Bachelor’s degree in Business, Marketing, or related field
- 6-8+ years of work experience in Performance/Brand Marketing, Marketing Excellence, Marketing Planning, Business Planning, Product Marketing, Sales Finance, Sales Analytics, Sales Operations, or Strategy Consulting
- Proficient in Excel, and ideally SQL - experience extracting data from large/complex databases, as well as creating data visualizations
- Strategic thinker, with an understanding of marketing & sales mechanics - proven ability to develop compelling narratives and present technical content succinctly
- Self-motivated, high capacity individual who can function and flourish in a demanding, performance-driven environment
- Strong communicator - effective articulation of complex business issues across a diverse audience base