Digital Marketing Manager - Tampines

Role & responsibilities:

• Full ownership of the overall digital marketing strategy.
• Developing and implementing comprehensive digital marketing programs across all digital channels, including web, SEO/SEM, social media, native ads, and display advertising campaigns, in line with brand plans and business priorities.
• Develop strategic communications plans for engagement, promotional dissemination to relevant target audiences of brand and marketing content, including planning, implementation, and tracking of digital marketing campaigns.
• Conduct research on market trends, the brand's audiences and competitors, and the end-to-end customer journey to drive engagements and conversions.
• Planning and controlling the digital marketing budget and spending by allocating budgets to different channels.
• Analyse digital marketing analytics reports and share insights with the team to develop optimization plans.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) for clients and internal consumption.
• Stay up to date with the latest digital marketing trends, tools, and technologies, and make recommendations for incorporating them into our campaigns.
• Collaborate with other departments, including Sales and Web/PM, to ensure that digital marketing campaigns align with overall business objectives.
• Work together with the sales team to ensure the leads are followed up correctly and join in the pitching of digital marketing campaigns to clients.
• Provide internal cross-training to the team from time to time.
• Identify relevant courses for the team to attend for skills enhancement.
• Lead the department and support each team member to meet his/her individual’s KPIs.
• Manage a team of marketers and client servicing executives for various products and services.

Requirements:

• Bachelor’s degree in marketing or relevant field.
• At least 5 years’ experience in the digital marketing industry and team management experience.
• Strong hands-on experience with organic search tools such as Google Analytics, Google Search Console, WordPress, Ahrefs, Screaming Frog, SE Ranking, and other SEO platforms are highly desirable.
• Strong in SEO/SEM + SMA is a must.
• Experience with CRM systems and HubSpot will be an added advantage.
• Excellent analytical skills and ability to interpret complex data.
• Strong project management skills, including the ability to manage multiple projects simultaneously.
• Inquisitive, self-starter, ability to self-manage and to work independently with little supervision while meeting expectations, and able to collaborate well within a team.
• Working knowledge of search engine optimization algorithms, best practices, or having a good understanding of the basics.
• Able to create relevant, engaging, and effective content and/or editing for websites, services, and programs pages, meta page descriptions, blog articles, etc.
• Google Analytics-certified individuals, WordPress & Shopify familiarity (or other content management systems e.g., WIX, Squarespace, PrestaShop, Umbraco, Joomla), and basic knowledge of HTML, J-SON LD, or CSS are preferred.

Successful candidates will be offered:

• Annual Salary Review
• Performance Bonus
• Healthcare Benefits
• Meal & Transportation reimbursement
• Birthday Voucher
• Alternative work-from-home schedule

If you're passionate about digital marketing and have the skills and experience we're looking for, we'd love to hear from you. Apply today and become a part of our dynamic and growing team!

We regret to inform that only the successful candidates will be notified.