Assistant Manager, Marketing, Recruitment and Admissions - Jurong West - ref. k3805003

The Assistant Manager is responsible for initiating and implementing marketing activities that supports the growth and enrolment objectives of the ACP - focusing on the Part-time MBA Programme which will be delivered in Vietnam. The role will assist the reporting manager to develop and execute marketing plans for the targeted market and program.

Key Responsibilities

• Formulate and implement the annual marketing & social media activities for the Part-time MBA Program in Vietnam
• Initiate and organize events such as information sessions, interviews and admission events
• Stay informed of trends and communications on social media, forums, etc. and to improve content management strategy on these platforms
• Track key performance and growth metrics and to provide market trend reports, forecasts, competitive analysis, and campaign results
• Produce marketing collaterals including video content to create awareness and lead generation
• Collaborate with Sales and Business Development to define, build and execute sales targets from lead generation to revenue realization.
• Devise effective marketing plan (ie.lead generation, event sponsorship, print, etc.) within the budget allowed.

• Collaborate with internal and external stakeholders to increase support and awareness for the programme
• Manage and execute content marketing deliverables (including content creation calendar) to cover topics aligned with the programme's recruitment
• Assist in coordination with partner university for marketing and recruitment activities
• Explore available student's loan and financing options in Vietnam.
• Address enquiries and initiate efforts for lead conversion

• The incumbent will initiate and implement marketing plans, with a focus to identify new channels for prospective student generation.
• The incumbent will identify and engage with relevant stakeholders and is responsible for developing and executing lead generating activities (lunch and learns, information sessions, education fairs, webinars, etc.).
• The incumbent will achieve the student enrolment targets for the assigned Part-time MBA Programme in overseas market.

• A degree holder from a recognized university
• Preferably with at least 5 years of relevant work experience
• Prior experience in the higher education market especially in ASEAN market is a plus
• Excellent interpersonal, communication, and analytical skills
• Meticulous and resourceful with a passion to achieve
• Strong organizational and problem-solving skills
• Able to work independently as well as in a team to achieve goals
• History of creating content for social media
• Excellent communication skills in English, both written and verbal
• Proficient in Microsoft Office (Excel, Powerpoint, Word)