Digital marketing manager - Toa Payoh

placeToa Payoh scheduleFull-time calendar_month20/3/25

A Digital Marketing Manager develops and implements online marketing strategies, manages campaigns across various digital channels (like social media, email, SEO, and paid advertising), analyzes performance, and optimizes strategies to achieve business goals, such as brand awareness, lead generation, and customer acquisition.

Here's a more detailed breakdown of the job scope:

Key Responsibilities:

Strategy Development:Develop and implement comprehensive digital marketing strategies aligned with business objectives.

Conduct market research and analysis to identify trends, opportunities, and target audiences.
Set clear goals and KPIs (Key Performance Indicators) for digital marketing efforts.

Campaign Management:Plan, execute, and manage digital marketing campaigns across various channels.

Create and optimize content for websites, social media, email, and other platforms.

Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads).
Develop and maintain a social media presence, including content creation and engagement.
Manage email marketing campaigns, including list segmentation, email design, and automation.
Ensure consistent brand messaging across all digital channels.

Performance Analysis and Optimization:Track and analyze the performance of digital marketing campaigns using web analytics tools.

Identify areas for improvement and optimize campaigns for better results.

Generate reports on campaign performance and ROI (Return on Investment).
Stay up-to-date with the latest digital marketing trends and technologies.

Team Management (if applicable):Lead and manage a team of digital marketing professionals.

Delegate tasks and provide guidance and support to team members.
Collaborate with other departments (e.g., sales, product, customer service) to achieve business goals.

Budget Management:Develop and manage digital marketing budgets.

Track spending and ensure that campaigns are within budget.

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