Marketing Executive (Events/ Licensing) BG (ID: 667813) - Geylang

Our client, a well-known company is looking for candidates for the position of Marketing Executive.

RESPONSIBILITIES

• Execute the retail and marketing strategy and sell-in compelling programs to increase retail placement, signage and promotional support for merchandise to grow sales
• Assisting the Marketing Manager to drive the retail & marketing strategy. To update team members regularly on progress and sharing with key stakeholders (licensees, retailers, agents, etc.)
• Development of sales support materials such as brand decks, case studies, sales reels, premiums, franchise fact sheets and regular distribution thereof to the immediate team
• Work closely with the agents, licensees and retailers to help execute retail and mall campaigns to drive brand awareness and merchandise sales.
• Conceptualise ideas and enhance marketing plans to strategic licensees and retailers to get their buy-in and support to maximize impact and sales
• Work with partners to develop, coordinate and execute digital marketing campaigns and on ground activations to grow brand awareness amongst target consumers
• Compile market research and other metrics for sales teams, agents and other stakeholders, highlighting the strength and position of brands
• In conjunction with the Brand Assurance team, approve all consumer product-related communications, from TVCs, to social media and press releases in the assigned markets
• Work with the Marketing Manager to plan, track and execute SEA regional trade event efforts
• Conceptualise ideas and assisting to update and maintain social media platform with Creative and Brand Assurance team

• Assist the Marketing Manager to ensure efficient use of marketing funds.
• Track the regional marketing and trade-related expenses and budget
• Work with the finance team on marketing related expenses and admin process
• Management of assets across the region

• Bachelor’s Degree in Marketing, Business, Communications, or a related field
• Diploma holders with relevant experience may also be considered
• 1-3 years of experience in marketing, digital marketing, or related field
• Able to plan and execute marketing campaigns (online & offline)
• Able to multitask and meet tight deadlines

Interested candidates who wish to apply for the advertised position, please click on “Apply”. We regret that only shortlisted candidates will be notified.

EA License No.: 01C4394 (PERSOLKELLY Singapore PTE LTD)

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