Digital Marketing Executive - Toa Payoh

An exciting opportunity has arrived at The Garcha Group, Singapore’s luxury boutique hotel group with four hotels in Singapore, all of which are franchised under Marriott International—the world’s largest and most prestigious hotel company.

Marriott Hotels:

• Duxton Reserve Singapore, Autograph Collection
• Maxwell Reserve Singapore, Autograph Collection
• The Vagabond Club, a Tribute Portfolio Hotel
• The Serangoon Club, a Tribute Portfolio Hotel

Restaurants & Bars:

• Yellow Pot, Anouska's (Duxton Reserve)
• Shikar, Cultivate Cafe, Isabel Bar, Officers’ Mess Polo Bar (Maxwell Reserve)
• The Whiskey Library & Jazz Club, Sharab aur Kebab (The Vagabond Club)
• GupShup (The Serangoon House)

Garcha Group Benefits:

• As an associate of a Marriott hotel, you, your parents or parents-in-law, children, spouse/domestic partner, and siblings are eligible for discounts on F&B and room rates in 8,700+ hotels worldwide
• As an associate of a Marriott hotel, you have access to the “Global Learning + Development” tool which creates for you personalised learning experiences designed to help you thrive in your Marriott career journey
• Comprehensive health insurance plan
• 2-night yearly staycation including all meals and beverage (incl. alcoholic) in any of the four Garcha Group hotels in Singapore
• 20% off food & beverage at Garcha Group restaurants and bars and all Marriott hotels

Key responsibilities:

• Be a brand guardian for The Garcha Group, setting the tone as well as the look and feel of all communication.
• Create artworks for our exciting hotels and food and beverage outlets, capturing the essence of each concept and enticing guests with visually stunning designs.
• Maintain collateral for our regular happenings and events, ensuring consistency in branding and messaging across print and digital materials.
• Design social-first content to support the commercial performance of the hotels and food and beverage outlets, including promotional campaigns, special offers, and events.
• Develop social media campaigns and strategies to increase brand presence and participation.
• Create and organise photography, videography and associated editing for all marketing needs.
• Create and execute social media calendar for daily content on social channels such as Facebook and Instagram.
• Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant.
• Collaborate with the marketing team to deliver on a 360-degree marketing plan, contributing innovative ideas and designs to drive brand awareness and revenue.

Other responsibilities include but are not limited to:

• Create and execute EDM schedule.
• Review and respond to all reviews on social media, Marriott and OTA channels within 24 hours.
• Maintain and update content on Marriott and "vanity" hotel and F&B websites to ensure all communication is up-to-date and on brand.
• Coordinate events with and independently from company, and continue relationships/partnerships.
• Assess, recommend, and develop and maintain relationships with influencers, through a planned schedule of invitations to hotel inspections and hosted events.
• Respond to all emails within 24 hours regarding any marketing and influencer opportunities.
• Be up to date with online, above the line, below the line market trends and new developments.
• Actively monitor competitors' online, above the line, below the line marketing programs.
• Identify other online marketing opportunities to increase brand and hotel awareness from time to time.
• Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results.
• Maintain and update website content to ensure brand standards and web audit goals are met.
• Create awareness and visibility of F&B website through Search Engine Optimization and Display Media.
• Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage.
• Ensure hotel meets Marriott’s social media measurement goals.

• Diploma/Degree in Marketing, Communications, Public Relations, Graphic Design, Visual Arts or related field.
• Strong portfolio showcasing creative work across various media and social media.
• Expertise in social media content design, with a keen eye for trends and an understanding of what resonates with target audiences.
• Proficiency in creative software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
• Experience in video editing and motion graphics, with the ability to create dynamic visual content for social media and digital platforms.
• Strong understanding of brand standards and the ability to adhere to brand guidelines while infusing creativity and innovation into designs.
• Strong project management skills with the ability to manage multiple projects and deadlines.
• Ability to think creatively and strategically.