Assistant Marketing Manager

Job Description

We are seeking a proactive and skilled Assistant Marketing Manager to support the design, implementation and management of a variety of travel products and communication strategies. The ideal candidate will be detail-oriented, organised, and capable of working alongside the Marketing Manager to enhance brand visibility and engagement across multiple channels.

Responsibilities:

• Support the Marketing Manager in advising management on marketing strategies and initiatives to align with company growth goals.
• Assist in coordinating media relations efforts, including preparing briefings and helping oversee media coverage.
• Help develop and execute a weekly advertisement plan in line with the company’s business objectives.
• Create and manage marketing materials, including information kits for events such as travel fairs and internal meetings.
• Assist in developing and implementing communication strategies for company events and initiatives.
• Support budget adherence and help track marketing expenses, ensuring cost-effective spending.
• Oversee specific advertising, promotions, public relations and social media activities.
• Assist in managing partnerships and sponsors to maximise the company’s exposure.
• Help respond to media inquiries and provide necessary support for public relations efforts.
• Contribute to the planning and execution of promotions and special events.
• Assist in optimising local marketing activities to enhance customer engagement.
• Support the marketing team by taking on specific projects, collaborating across departments and maintaining a positive, team-oriented environment.
• Help maintain and update the special events and campaign calendar.
• Monitor marketing budgets and assist in controlling expenses to ensure the efficient use of resources.
• Oversee social media platforms under the guidance of the Marketing Manager, ensuring responses to reviews and inquiries are timely.
• Assist in the planning and preparation of the annual marketing budget, ensuring alignment with company goals.
• Help manage marketing communications for travel fairs and other outdoor trade events, assisting with advertising, sales promotions and collateral production.
• Contribute to the production and management of marketing collaterals and company website content.

Requirements:

• Minimum 3-4 years of marketing experience, preferably within the travel industry.
• Degree in Marketing, Mass Communications or related field.
• Strong problem-solving, organisational and time management skills.
• Ability to think creatively and adapt to a fast-paced environment.
• Excellent written and verbal communication skills in both English and Mandarin.
• Proficiency in MS Excel, Word, PowerPoint and internet marketing tools.
• Strong interpersonal skills with the ability to collaborate across teams.
• Detail-oriented and capable of managing multiple tasks effectively.
• IT and internet-savvy, with experience in e-marketing.
• Willingness to work extended hours, weekends and public holidays as required.

Please include the following in your resume:

1. Reasons for leaving your last employment
2. Current and/or last drawn salary
3. Expected monthly salary
4. Availability