Assistant / Section Manager, Social Media Marketing - Tampines

apartmentScoot placeTampines scheduleFull-time calendar_month 

Summary

As part of the Brand Marketing team, you will be a key member responsible for building Scoot's brand through effective and creative campaigns across paid and owned channels, to bring Scoot's business ambition to life.

Job Description

Our ideal candidate is a social and digital native, one who has experience having developed and executed social-first campaigns across multiple markets. With a flair for creative concepting and good sense of brand development, s/he is comfortable with driving day-to-day marketing activities and long-term market strategies.

Calm and poised, s/he thrives on tight deadlines and adapts to ever changing needs. Working closely with Scoot's brand manager, the creative agency, the media agency and even the P.R agency, s/he will be part of a team who delivers on various types of impactful communications campaigns, whose role entails

Responsibilities:

  • Driving and leading social strategy, creation and execution for platforms including Facebook, X, Instagram, TikTok, RED
  • Management of the brand's social always-on content, working closely with in-market leads and agencies to ensure consistent brand message, Scoot's tone-of-voice and brand guidelines to result in strong top-of-mind recall for Scoot
  • Community management of Scoot's social media pages, including scanning of direct messages, comments and complaints to manage responses and overall channel health
  • Providing social media promotional support for internal teams e.g. cabin services or network planning
  • Supporting with social listening and analysis, identifying trends and monitoring competitor activities to help inform strategies for Scoot
  • Overseeing project timelines and implementation dates, ensuring timely delivery of all projects as planned
  • Providing guidance and mentorship to younger team members, helping them with their personal development and growth

Requirements:

  • Academic requirement: Degree preferred
  • 6-8 years of direct experience in brand/social communications managing multiple social media accounts, in a creative agency or on the client front. SEA market experience is a minimum, global market experience a plus.
  • Proven experience developing marketing and communications campaigns, including but not limited to social media, content strategy and PR-led campaigns
  • Clear and engaging storyteller who is able to build a good narrative
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Conceptual and intuitive thinker with business acumen
  • Infectious energy and enthusiasm; able to inspire and excite
  • Comfortable working with ambiguity and without complete information
  • Independent self-starter and excellent communicator
  • Having aviation, travel or hospitality industry experience, project management is a bonus
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