[ref. b02476917] Commercial & Category Management Manager (Retail/ FMCG) - Toa Payoh

The ideal candidate will have experience in FMCG and/or grocery retail, particularly in category management and store operations, as well as possessing strong analytical skills to evaluate market data, sales performance, and marketing impact.

Key Responsibilities:

1. Range Performance:

• Assess and implement the appropriate range of products to maximise store sales and performance
• Develop, implement, and manage an optimum product mix that focuses on customers’ needs.
• Develop and implement placement and planogram strategies that improve category turnover and positively influence customer shopping behaviour
• Develop and implement a competitive pricing strategy that delivers value to our customers.
• Achieve category sales, profit and income goals and objectives through developing and implementing strategic business plans for all categories

1. Promotional and Trade planning:

• Develop and implement promotional plans that bring excitement and incremental sales to the stores
• Work closely with internal marketing team to plan and execute marketing plans.
• Assist with designing and managing point-of-sale (POS) materials, product displays, and merchandising.
• Coordinate social media, digital, and traditional marketing efforts.

1. Analytical and Reporting Functions:

• Conduct data analysis on sales trends, customer behaviour, and market conditions to inform decision-making.
• Create and maintain dashboards for sales and marketing performance tracking.
• Analyse promotional effectiveness and provide recommendations for improvement.

1. Product and Client Management:

• Assist in managing stock levels and ensuring timely replenishment for key clients.
• Collaborate with suppliers and manufacturers to coordinate product launches and promotions.
• Provide customer service and support to supermarket clients.

Requirements:

• Proven experience in sales, marketing, or distribution within the FMCG industry.
• Experience working with both branded products and agency brands.
• Knowledge of POS design and merchandising strategies.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Knowledge of supermarket operations and retail distribution.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and data analysis tools (e.g., Excel, Power BI).
• Familiarity with CRM systems and market analysis software.
• Excellent communication and relationship-building skills.
• Ability to work independently and in a team environment.