Toa Payoh - Area Marketing Assistant Manager / Senior Executive

apartmentShangri-la Hotels and Resorts Group placeToa Payoh scheduleFull-time calendar_month16/1/25

At Shangri-La Singapore we pride ourselves in extending our signature heartfelt hospitality to all who walk through our doors. We’re obsessed with customer experience, and we’re looking for someone who feels the same. We share something powerful – our genuine care and respect for others.

Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and every one with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.

Set in 15 acres of lush greenery just minutes from the vibrant Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban retreat whether travelling for business or leisure. It features 792 luxurious guestrooms and suites across three distinct wings, which include unique family-themed rooms, supported by a host of dedicated family-focused amenities.

We are looking for an Area Marketing Assistant Manager / Senior Executive to join our team.

This is an integral marketing role within the Singapore Area Cluster team, focused on implementing destination marketing, B2B initiatives, Public Relations, partnerships, and CSR efforts. The position aims to enhance brand visibility and support the cluster's commercial objectives through the execution of strategic campaigns and development of partnerships in key markets.

The Singapore Area Marketing Assistant Manager / Senior Executive will manage and execute destination marketing efforts, including the SG Cluster RED account and key feeder markets’ outbound marketing campaigns. A core responsibility will be to develop and implement cohesive media strategies in feeder markets to boost awareness and engagement.

The role will also support the development of partnerships with tourism boards, airlines, and financial institutions and assist in creating B2B marketing materials to support MICE and sales efforts. Additionally, the manager will assist in outbound marketing communications targeting Singapore as a feeder market when needed.

Collaborating closely with hotel teams, regional offices, and external partners, the Singapore Area Marketing Manager / Senior Executive will play a crucial role in driving engagement growth, enhancing brand equity, and contributing to measurable results through data-driven strategies.

Key Responsibilities

Destination Marketing & Feeder Market Public Relations
Partnerships & Activations
B2B Marketing
Media & KOL Engagement for Outbound Singapore Feeder Market
CSR & Sustainability Initiatives

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