Digital Marketing Manager - Toa Payoh
Toa Payoh Full-time
About Us:
FABRIK ASIA is a dynamic events company specializing in lifestyle experiences, large-scale festivals, and immersive productions. We bring unforgettable moments to life through cutting-edge creativity, innovative marketing, and seamless execution.As we continue to expand, we are looking for a Digital Marketing Manager to drive audience engagement, ticket sales, and brand awareness across our portfolio of events.
About the Role:
As the Digital Marketing Manager, you will lead the development and execution of data-driven digital marketing strategies to maximize event reach and revenue. You will oversee all aspects of digital campaigns, content creation, paid media, social media, email marketing, and influencer collaborations.Your goal is to build strong connections with our audience, drive ticket sales, and create an engaged event community.
Key Responsibilities:Digital Strategy & Campaign Execution:
- Develop and implement comprehensive digital marketing strategies for festival and event promotion.
- Plan and execute multi-channel campaigns (paid media, social media, SEO, email, influencer partnerships) to drive ticket sales and brand awareness.
- Monitor and optimize campaigns to maximize engagement, conversions, and ROI.
Social Media & Content Marketing:
- Develop engaging and innovative content strategies for platforms such as Instagram, TikTok, Facebook, X, YouTube, and LinkedIn.
- Manage content calendars, ensuring regular, on-brand, and engaging posts.
- Leverage short-form video, reels, and live streaming to create buzz around events.
- Foster community engagement through interactive content and social conversations.
Paid Media & Performance Marketing:
- Plan and oversee paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads, etc.) to drive traffic, ticket sales, and engagement.
- Optimize budgets across different platforms for cost-effective lead generation and customer acquisition.
- Analyze data and provide insights on audience behavior, conversion rates, and campaign performance.
Partnerships & Influencer Marketing:
- Identify and collaborate with influencers, content creators, and brand partners to amplify event marketing efforts.
- Develop strategic partnerships to enhance reach and engagement.
Analytics & Reporting:
- Track and analyze KPIs (CTR, CPA, ROAS, ticket conversion rates, etc.) to refine marketing strategies.
- Generate reports and insights to optimize future campaigns and improve audience targeting.
Who You Are:
- 10 + years of experience in digital marketing, preferably within the events, entertainment, or lifestyle industries.
- Proven track record of running successful digital campaigns that drive ticket sales.
- Strong expertise in social media marketing, content creation, and paid media strategies.
- Experience with Google Ads, Meta Ads, TikTok Ads, and influencer marketing.
- Proficiency in analytics tools like Google Analytics, Facebook Business Manager, and CRM platforms.
- Passionate about music, culture, and events, with a deep understanding of event audiences.
- A creative thinker with strong storytelling and copywriting skills.
- Able to work in a fast-paced, high-energy environment and manage multiple campaigns simultaneously.
Bonus Skills:
- Experience with event ticketing platforms (e.g.,Ticketmelon, Ticketmaster).
- Knowledge of AI-driven marketing tools and automation platforms.
- Graphic design/video editing skills (Adobe Suite, Canva, CapCut, etc.).
- Be part of a fast-growing team shaping iconic events and festivals.
- Work in a creative, energetic, and innovative environment.
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