[ref. b27024016] Toa Payoh - Marketing Manager

Reporting to the management, the Marketing Manager will oversee a Marketing team and work closely with various departments to ensure cohesive marketing efforts.

• Develop and implement comprehensive marketing strategies aligned with business objectives, including market research, competitor analysis, and trend evaluation.
• Lead and manage the marketing team, providing mentorship and fostering a collaborative and high-performing environment.
• Oversee product marketing plans, including pricing strategies, positioning, and messaging for new and existing automotive products.
• Plan and execute automotive industry events such as roadshows, exhibitions, trade shows, and product launches to promote car rentals and automotive services.
• Cultivate and manage strategic partnerships to expand brand reach and drive business growth.
• Develop and oversee all digital marketing initiatives, including SEO/SEM, PPC, social media, email marketing, and website management.
• Ensure consistent brand messaging and visual identity across all marketing materials and campaigns.
• Utilize analytics tools to measure the effectiveness of marketing campaigns and provide data-driven insights for continuous improvement.
• Work closely with the sales team to create sales collateral, lead generation strategies, and marketing support materials.
• Monitor and manage the marketing budget, ensuring cost-effective campaigns that maximize ROI.
• Conduct market research and customer surveys to identify emerging trends and customer preferences.
• Develop compelling marketing copy for various platforms, including websites, brochures, advertisements, and social media.
• Ensure all marketing activities adhere to industry regulations and ethical standards.
• Handle crisis communication strategies and manage brand reputation.

• Minimum of 8 years of marketing experience, with at least 3 years in managerial position.
• Have proven success in project management, event execution, and strategic planning.
• Experience in organizing and managing roadshows, exhibitions, and out-of-home advertising campaigns.
• Strong leadership skills with experience in managing and mentoring marketing teams.
• Exceptional organizational skills with strong attention to detail.
• Excellent verbal and written communication skills in English.
• Proficiency in digital marketing tools and analytics platforms.
• Strong analytical mindset with the ability to generate insights and data-driven recommendations.
• Passion for the automotive industry is a plus.

If you are a results-driven marketing professional with a passion for the automotive industry, we invite you to join us and drive the future of automotive marketing.