Digital Marketing Executive - Bedok

In this role, you will be responsible for managing and executing our digital media strategies to drive online direct sales, increase brand awareness, and engage with our target audience.

• Manage and update website content for Grand Mercure Singapore Roxy and Noku Hotels (Kyoto, Osaka & Phuket).
• Ensure all digital web offers are aligned with brand positioning and are optimised for conversion.

• Plan, execute, and optimize Google Ads, display advertising, and retargeting campaigns to drive direct bookings.
• Manage SEO and SEM strategies, including keyword research, on-page optimization, and link-building initiatives.
• Track and analyse digital marketing KPIs to improve campaign effectiveness.
• Collaborate with digital agencies to maximize campaign performance and ROI.

• Utilize Google Analytics, Google Tag Manager, and other tracking tools to monitor website traffic and user behaviour.
• Generate reports and insights to measure campaign effectiveness and recommend optimizations.
• Research market trends, competitor activities, and emerging digital technologies to refine strategies.

• Develop digital marketing collaterals for email marketing, paid search, and website promotions.
• Ensure all digital assets are aligned with conversion rate optimization (CRO) best practices.

• Assist with additional digital & social initiatives and projects as assigned by the Head of Department.

• Diploma/Degree in Digital Marketing, Marketing Communications, or a related field.
• 3-4 years of experience in a digital marketing role, preferably with agency experience.
• Proficiency in Google Ads, Google Analytics, Google Tag Manager, and SEO tools (Ahrefs, SEMrush, etc.).
• Experience in website management (WordPress, Elementor), UX optimization, and conversion tracking.
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
• Hands-on experience with email marketing platforms, CRM tools, and marketing automation is a plus.
• Detail-oriented, proactive, and able to manage multiple projects in a fast-paced environment.