Regional Marketing Specialist (Small Business Market, Philipines) - 10 months - Bukit Merah

1. Develop multi-channel, scalable activation strategy and go-to-market plan to grow the pipeline for small medium businesses in Philippines, driving new cash activated accounts and revenue growth in collaboration with internal and external stakeholders.
2. Design, oversee and execute marketing campaign solutions working in close collaboration with cross functional partners incl. Sales, Marketing Solutions, Growth, Product, Vendor, company ecommerce Shop and external partners, to drive demand for company for Business advertising solutions.
3. Build or adapt compelling program narratives, content and marketing assets to address unique market needs, including by leveraging market insights to inform content needs, and owning the communication of content strategies and timelines to cross functional partners and stakeholders
4. Create and lead full-funnel seasonal and evergreen campaigns (both online and offline), to a variety of audiences (advertisers, agencies, end users), including developing and executing events that align with business objectives and drive business goals
5. Develop and execute marketing strategies across various digital platforms.
6. Track and evaluate campaign performance and provide timely reporting on optimization opportunities and learnings that can be scaled to other campaigns, and/or across other APAC regions
7. Oversee the execution of campaign and content strategies through the managementof third party vendors / agencies.

1. 5-8 years of experience in B2B marketing for Small & Medium Businesses industry in Philippines, and ideally with experience working across APAC markets
2. Strong knowledge of media sales and marketing processes, with an understanding of company for Business advertising solutions as a plus
3. Strong understanding of and proven success in digital marketing strategies, email and messaging marketing tactics, organic and paid media tactics, and lead management
4. Experience at a highly dynamic, high-growth tech company or consulting
5. Excellent organization and project management skills with the capacity to manage multiple complex projects at once, and a proven track record of building and executing programs with a wide range of cross-functional stakeholders
6. Fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change
7. Excellent analytical skills and the ability to craft actionable insights from complex data
8. Have a commercial mindset with a history of delivering against stretched performance goals
9. Ability to identify opportunities, develop project scope and independently lead from ideation to execution
10. Creativity and a strong grasp of market trends and consumer behavior to craft strategies that align with business objectives and maximize market impact
11. Excellent interpersonal skills, including the ability to build, manage and influence agencies/ virtual teams (e.g. partners, agencies, remote marketing teams) and interface effectively with and influence different management levels.
12. Excellent communication skills, both written and verbal. Fluent in English and ideally Tagalog (spoken and written) as you will be focusing on Philipines market and liaising daily with the stakeholders in Philipines.

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