Performance Marketing Specialist - Geylang

apartmentAftershock PC placeGeylang scheduleFull-time calendar_month23/1/25

AFTERSHOCK PC is a regional custom PC company with key markets in Singapore, Australia and Malaysia. We focus on delivering the best custom PC experience for gamers, creatives and performance users and are dedicated to delivering world class customer service and support.

As a Performance Marketing Specialist, you will assist the team leader with the execution of marketing strategy across all digital channels that includes Meta, Google, Tiktok, Pinterest and EDMs for both Singapore and Australia.

Responsibilities

Implement a full Digital Marketing Funnel across the Singapore and Australia
Assist the Team Lead & Senior Management to develop an overall digital marketing strategy
Set up and maintain conversion / pixel / event tracking on website and platforms, and ensure the data is accurate
Analyse digital marketing analytics reports and adjust spend across different ad platforms based on the insights
Test variations of ads to determine the best-performing creatives, copies, promotion angles, and audience segments.
Maintain a list of learnings including the A/B test results
Provide suggestions to content team (on a weekly basis - based on the reporting and learnings found)
Achieve the ROAS and CPS targets of each business entity - and continually drive to improve these
Provide suggestions to improve the website conversion rate. This may include UI/UX, content or features that you think would improve the conversion rate of your ads.

Role Requirements:

Proven experience as a Performance Marketing Specialist or related role
Detail oriented and meticulous individual
Proven expertise in Facebook Ads, Google SEM, and Google Analytics, including hands-on experience with Ads Manager and Google Ads.
Able to multitask and work under pressure and possess excellent writing and analytical skills.
Passionate about digital communications

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