Product Marketing Manager (Payments - Mat Cover) - Geylang
Peoplebank Geylang Temporary
Product Marketing Manager (Payments)
- 6 months contract, maternity cover
- Hybrid work arrangement
- Work location: Robinson Road
The Opportunity
Lead all aspects of product marketing across priority audiences, markets and use cases as a strategic regional partner to the product and sales teams.- Engage senior AP product leaders to align marketing programs with business goals and priorities to deliver new revenue sales opportunities and grow transaction volumes.
- Execute strategic marketing execution plans, leveraging global strategies and content, to deliver against regional business goals including awareness, demand gen, cross-sell and end user campaigns
- Leading regional voice of the customer across target audiences, to bring strategic content and programs to meet regional priorities and goals.
- Executing Bank co-marketing programs with strategic partners to drive consumer awareness, adoption and repeat usage of the product enabled solutions
- Drive activation for key regional events, supporting pre, during and post promotion to drive client engagements with sales.
- Leading localization of regional marketing and sales content to help support EU client engagements. Development of AP specific marketing and content to support regional use case needs.
Key Internal Partners:
- Global and Regional/Local Digital Products Sales and Relationship leads
- Global and Regional Products team
- Global, Regional and Country-based Marketing Teams
- Corporate Communications
- Analytics and Research teams
- Finance
- Bachelor’s degree required/MBA preferred
- 6-8 years progressively responsible business experience, with majority in Product Marketing, Product Management or marketing roles that involved B2B, planning and execution, including bringing new products to market
- Strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and appropriate urgency
- Audience-focused mindset, with a demonstrated track record of discovering key insights
- Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact
- A great team member who adds energy, ideas and fun to our team and corporate culture
- Strong planning, organizational and problem-solving skills
- Solid financial and analytical acumen with strong ROI orientation
- Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world
Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.
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About the role
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