Product Marketing Manager (1 year contract)
Charterhouse Pte Ltd Singapore
Job Description
My client, a leading financial services company, is looking for a Product Marketing Manager for a one-year contract. This role will be responsible for developing and implementing a go-to-market strategy for a retirement solution.
Responsibilities:
- Create a compelling product narrative and an end-to-end marketing strategy to drive customer acquisition, engagement, and share-of-wallet growth
- Define and refine target audience segments using demographic, psychographic, and financial goal-based data
- Design and implement multi-channel marketing campaigns, leveraging digital platforms, email, social media, content marketing, and strategic partnerships
- Optimize campaigns based on performance metrics, including acquisition costs, engagement, and conversion rates
- Track and evaluate key performance indicators (KPIs) to measure campaign ROI and effectiveness
Requirements:
- Minimum of 5 years in product marketing within financial services, fintech, or retirement planning
- Familiarity with CRM platforms, marketing automation tools, and digital analytics
- Excellent communication and interpersonal skills
- Ability to interact positively and professionally at all levels
Only successful candidates will be notified.
EA License no.: 16S8066 I Reg no.: R1329129
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• Work location: Robinson Road
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