Senior Executive, Digital Marketing (Ecommerce) - Bukit Merah

Job Responsibilities

• Plan and execute digital marketing campaigns across all digital channels to ensure brand’s overall objectives are achieved
• Execute cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include but not limited to paid search, programmatic display, paid social, email and strategic 3rd party partners
• Coordinate campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.)
• Support the Digital Marketing Manager in developing user journey framework to create the appropriate cross-channel digital strategies throughout the digital ecosystem (paid & owned channels) with relevant content and audience segments based on user interest and engagement to better communicate to our target audience and drive conversions
• Assist in email marketing strategy and execution for non-member communications. This includes content management, segmentation, testing and deployment, as well as continually monitor performance to make sure communications are personalized and optimized throughout the user journey
• Support essential marketing operations efforts and processes across business units including content & project management, testing, platform integrations, technical solutioning and process optimization
• Collaborate with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices, aligned to brand guidelines while maintaining good experience across the consumer journey
• Conduct research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversions
• Work with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance to meet campaign and business targets

• Assist in the development of the overall strategy for digital marketing
• Maintain and optimize Google Business Profile (GBP) for all businesses including Hotel, F&B, ArtScience Museum and Shoppes. This includes updating relevant content and optimizing for better discoverability
• Maintain and update content on Tripadvisor to ensure recency of content and motivate bookings while continuously monitoring the analytics to propose optimization opportunities
• Support initiatives on traffic acquisition to company website and other relevant MBS properties to drive conversions, and other campaign related targets across all business units in all key markets while monitoring cost efficiencies
• Optimize conversion rates and KPIs through data driven performance marketing
• Assist in managing marketing budgets and ensuring cost-effectiveness in all marketing activities leveraging insights on market opportunities, trends, historical data

• Conduct regular reporting and channel performance analysis
• Analyze the results and effectiveness of campaigns to identify insights that can improve future campaign performance
• Identify various data sources and extract these information for analysis to put together consolidated findings for further optimizations
• Create marketing presentations and reports to update relevant teams on the campaign / business performance as needed

• Bachelor’s Degree in Marketing or other related field
• Minimum 3-4 years in a digital marketing role supporting paid media, social, CRM etc.
• Solid understanding of current online marketing concepts, strategy and best practices
• Strong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategies
• Ability to troubleshoot and problem solve in a fast-paced environment
• Proficient in web analytics and reporting tools (Google Analytics, or similar) with understanding of ROI and web conversion metrics
• Well organized and pro-active with excellent attention to detail
• Prior experience in project and stakeholder management
• Possess excellent communication skills (verbal and written)
• Fluent in writing and speaking English