Assistant Manager - Marketing - Toa Payoh

The Assistant Marketing Manager will collaborate closely with local teams, external agencies, and internal stakeholders to align marketing initiatives with product launches and growth objectives.

• Assist in planning, developing, and executing marketing campaigns to drive user acquisition, engagement, and retention for mobile and PC games.
• Localize regional marketing strategies to align with the Singapore and Malaysia markets while ensuring brand consistency.
• Manage social media channels, influencer partnerships, and community-building efforts to enhance brand visibility and user interaction.
• Collaborate with product, operations, and creative teams to align marketing initiatives with game releases and updates.
• Conduct market research and analysis to identify target audiences, competitive trends, and growth opportunities in Singapore and Malaysia.
• Coordinate with external media and advertising agencies for digital campaigns, influencer collaborations, and local events.
• Monitor marketing performance metrics and prepare regular reports on campaign effectiveness and ROI.
• Optimize the marketing budget to ensure cost-effective allocation of resources.
• Maintain and grow relationships with local partners such as agencies, media outlets, payment providers, and businesses.
• Support the creation of promotional content, including trailers, social media assets, and marketing materials, in collaboration with designers and agencies.
• Participate in industry events, gaming conventions, and public relations initiatives to strengthen local brand presence.
• Adhoc Duties: Undertake additional responsibilities and ad hoc tasks as assigned to support the team and ensure smooth execution of daily activities.

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in marketing, with at least 1-2 years in the gaming industry.
• Demonstrated experience in executing successful marketing campaigns in Singapore and Malaysia.
• Strong knowledge of digital marketing, social media management, and community engagement.
• Familiarity with the gaming landscape in Singapore and Malaysia.
• Proficient in digital marketing tools, Google Analytics, and CRM platforms.
• Ability to thrive in a fast-paced, deadline-driven environment while managing multiple projects.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Passion for the gaming industry and deep understanding of local market trends and player behavior.
• Fluent in English; proficiency in Mandarin and Korean is a plus.